College Planning Specialists

August 18, 2008

The #1 Mistake In Business Networking Is The Hardsell

“The #1 biggest mistake people make when networking is the Hard Sell” –Dean Guadagni

Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:

“What’s the best way to network?”

Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell

Networking is not:

  1. Selling yourself, your products, or your services
  2. Not purging your 15-30 second elevator pitch
  3. “Working the Room” to gather as many business cards as possible in one session
  4. Soliciting advice from people you yet to know
  5. Begging for introductions to other people
  6. Turning off your ears and listening skills
  7. Monopolizing everyone’s time with your sales pitch
  8. Ignoring the networking organization’s message, niche, and membership
  9. Ignoring your homework to find out who you wish to meet at the meeting you plan to attend
  10. Asking for value before offering value yourself

Stay tuned next week when I define networking and identify the #1 Best Method to Networking.

August 13, 2008

Forget Facebook Impress Your Future Employer And Network With Linkedin Now

Facebook is a fine toy if you are in college-it’s the serious version of myspace. But what is that going to get you when you graduate and you are looking for a job? Answer: connections other college grads who are also looking for a job.

Get Serious With Linkedin

College students will do themselves a huge favor in the fight for employment, if they join and strategically network into the business community.

Advantages of Linkedin

1. Initiative: Introduce yourself to the business community as a soon to be new talent in the job market

2. Job Listings: many fantastic opportunities are posted on Linkedin and nowhere else. This is a powerful job search tool

3. Q&A: this section allow people to ask questions or provide answers. Asking a solid question will bring numerous responses which opens the doors to new connections. Answering a question is the opportunity to show your expertise and knowledge in a way that could impress the right hiring manager or HR director

What does Linkedin really mean to you and your search for employment ? According to Linkedin the following:

1. Control Your Professional Brand- show case skills and talents via your profile and Answer section

2. Network and Reconnect- 24 million members strong, an excuse to call on an old friend or business connection

3. Share Your Knowledge- and Expertise: allows you to show case your talents, gain exposure, or find answers

4. Receive Opportunities- it could be a job offer, consulting assignment, or appearance opportunity

What Makes Linkedin Serious Business?

All the ways to connect and utilize this tool for so many different people and tasks

1. New Users Guide Users manual with powerful strategies
2. Job Seekers Tips for landing a dream job along with ideas on how to market and brand “you”
3. Entrepreneurs: tap into experienced professionals and answer critical questions
4. Attorneys: Manage reputation, demonstrate knowledge and expertise, create client base
5. Business Development: Foster partnerships, look for opportunities, find new channels
6. Consultants: Demonstrate expertise while building your business
7. Journalists: Resources to news and inside information a vast resource for writers
8. Non Profits: Bring awareness of your cause and find the right resources
9. Venture Capital: Opportunities and Ideas come to you with connectivity

July 18, 2008

“Green” Careers The Niche For Green: Students Pay Attention To The Coming Trends

The Green movement for clean and safe energy is becoming an emerging niche for career opportunities. The Real Estate industry and many others are beginning to go Green and for good reason. With global warming and pollution running rampant around the planet, now more than ever before we need to preserve what we have for our environment’s health and evolution.

The solar industries announcements last week of new projects in Florida at the Kennedy Space Center and Desoto County coupled with the San Diego announcement of new solar powered plants to be built is another signal that Green is going mainstream–catch the trend now.

Green Conferences In Abundance

Denver, Colorado is the site of the July 16-17 “Green Real Estate 2008″ ecobroker annual conference featuring Discovery Network’s Sara Snow and keynote speaker Terry Watson. The conference will cover the following topics:

* Affordability, durability, comfort, homeownership

* The latest in Green finance options

* Tour Harvard Communities Green Development

* Cutting edge technologies and real estate applications

* Greening your local MLS

* PR Success for your real estate businessAffor

Cost

Non members: $345 includes ecobroker membership

Members: $179

Big Sponsors

Wells Fargo Bank Home Mortgage; Stewart Title; Harvard University

dability, durability, comfort, and homeownership

June 25, 2008

College Student’s Secret Weapon: How To Choose The Right Career And Right Life

Do you want to live a great life? Yes I assume and one step is going to college to get more education that qualifies you for a great job-right? But what if you are about to enter college and you have NO CLUE which direction to pursue.

The following is a short story about such a person–author Susan Hanshaw, her new book, and a review that will change your life–IF YOU ARE READY.

Author Susan Hanshaw left a successful 20 year corporate career that culminated in a position as Vice President and second in command of her direct marketing firm. During her transition she learned how to step into her current life as author, keynote speaker, and Founder of personal development firm Inner Architect.

The following is a smashing debut review for her latest workInner Architect: How To Build The Life You Were Designed To Live.Reviewer Lori Hoeck of the blog spaceagesage.com succinctly and accurately analyzes Susan’s work; with a honest and impacting style, Hoeck captures the true essence behind this book and the meaningful messages contained within. For further information and to order “Inner Architect: How To Build The Life You Were Designed To Live”

List price: $14.95
innerarchitect.com price: $11.95 (save 20%)
Also available at Amazon.

———-

Lori Hoeck:

“When I started reading Inner Architect by Susan Hanshaw, I was perplexed. Other books I have read on self-help or personal growth immediately delve into meaty matters of mind, body, and soul, such as “Here’s your problem, here’s every reason behind your problem, and here’s the answer to your problem.”

I assumed Hanshaw would follow this pattern in the typical parental or professorial or counselor-type writing style. She does not. After a few more pages, it suddenly struck me. She is writing this so I can be my own life coach! I expected this book to give me just a few new insights here and there. Instead, it gives me the right tools for me to kick my own life into gear.

Her writing style isn’t for the reader to passively ingest words and ideas. Instead:

  • It is about taking action.
  • It is about taking action right now.
  • It is about cutting through the hype and hyperventilation we often use to avoid change.

Her approach challenges the reader to actively progress through change in the form of over 30 fill-in-the-blank exercises. None of the exercises can be completed with superficial thought. For example in the section on Personal Obstacles, one asks, “What frightens you most about making this change?”

Her book is subtitled “How to Build the Life You Were Designed to Live.” Hanshaw uses the metaphors of designing, clearing obstacles for, constructing, and even moving into that life. I liked her stair-step process of beginning from the earliest point of considering a change to embracing, claiming, and enjoying a new life resulting from that change.

As I read more, I could easily imagine a life coach sitting across from me motivating me to think through all the steps. For example, in the finding purpose section, she helps readers find their passion by listing these “Clues:”

  • Activities that cause you to lose track of time
  • Unique talents and characteristics
  • Yearnings and dreams that don’t go away
  • Section in a bookstore you are most drawn to
  • Classes you enjoy taking
  • Complements you often get
  • Roles that you naturally take on with family and friends
  • Someone whose life you admire and wish you could be doing the same

Because of the straight-forward nature of the book and the mental work involved, readers may shy away from this type of life coaching in a book. If, however, you are ready to make changes and need a guidebook to your new life, Inner Architect will get you moving and thinking in more clearly defined, step-by-step, and motivational ways.”

May 4, 2008

Student’s #1 “Cost Of Living” Tool: Economic Research Institute

The best source for students to find free “calculator” tools, to help decide on the best cities in the US to live, are provided by the Economic Research Institute. The best page to find these valuable tools is the ERI “Career and Cost of Living Comparison” page which includes the following free tools:

2 Career Cost of Living Comparison Tools For Students

1. Salary Potential 2023: This tool “reports the estimated annual mean salary potential for 5,634 positions in the Year 2023.”

2. Student Cost of Living: This tool is a fantastic point of reference. It calculates cost of living for cities around the world and in some cases neighborhoods within the cities.

In my example I found the following information about San Francisco’s Pacific Heights neighborhood: “Student Cost of Living for Consumables as a percentage of the U.S. National Norm: 125%”

There are many more detailed reports comparing cities globally or nationally, cost of living conversion rates and economic condition calculators. Although these reports are not free, the descriptions of the reports can give you a starting point to performing your own (free) research.

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